“What do sad people have in common? It seems they have all built a shrine to the past and often go there and do a strange Wail and Worship. What is the beginning of Happiness? It is to stop being so religious like that.” — Hafiz Human behavior fascinates me. It’s probably what attracted me to advertising in the first place. Divining and then driving behavior is a never-ending, evolving symbiotic relationship. Whether advertising is arbiter or mirror of human behavior…..